28 mai 2014 ~ 0 Commentaire

The Nba Signs Fashion Company Peace Love World To Meet The Growing Demand Of Its Women’s Apparel Market – Forbes

The Nba Signs Fashion Company Peace Love World To Meet The Growing Demand Of Its Women's Apparel Market - Forbes SKMBT_C45111041519161

With a laundry list of celebrity supporters lining up to wear Peace Love Worlds pieces, its perhaps no surprise that the NBA tapped the company to be one of a handful of league-wide womens apparel licensees. Whats unique about the relationship that the NBA created with Peace Love World, though, is that it was born from a relationship cultivated by one of its own teams. Last season, during the Miami Heats push during the NBA Playoffs, Peace Love Worlds creator, Alina Villasantes, phone would not stop ringing. Shirts resembling Peace Love Worlds design, featuring sheik and flowing fabric with simplistic, yet poignant, phrases were popping up at Heat games. The problem, though, was that they were not Villasante and Peace Love Worlds designs. Seeing the impact the designs were having on its fans, the Miami Heat soon reached out to Villasante and offered her the opportunity to sell Peace Love World products to Miami Heat fans at the teams store at its home arena through a team license. With the NBA Playoffs in force, the Heat were in the midst of their White Hot Heat marketing campaign, which sees nearly every Heat fan attending the teams home games wearing white apparel.

Laisser un commentaire

Vous devez être Identifiez-vous poster un commentaire.

Le blog de Saturna |
Head From Hell |
Unblog.fr | Créer un blog | Annuaire | Signaler un abus | Leshistoiresdenicolas
| Pimpin le lapin de Pâques
| Charleysdays